Pledgit is a fundraising platform set up around the idea of match-funding.
The idea came from a cycle ride we did in India in 2015 for The Urology Foundation. Our 'problem' was that we wanted to make it clear to friends that all the costs of the trip had already been paid for (so would not be paid out of their donations), and that we were putting our hands in our own pockets. In other words, that we were giving too.
The solution was to promise to match-fund what our friends gave, so that the message was not:
“We're doing a charity cycle ride. Please donate.”
“We're doing a charity cycle ride. Every £1 you donate, we will match."
There wasn't an easy way to do this on JustGiving, so we decided to set up a new platform with match-funding at the core of every campaign.
Pledgit launched in December 2015. Since then we have hosted hundreds of campaigns for fundraisers attracted by the concept of match-funding and by the fact that our fees, at 2% of donations, are less than half those charged by JustGiving (5%).
We are a non-profit run by volunteers, with no salaries or expenses paid to staff. All the money we get from fees goes towards the costs of maintaining and developing the platform.
We hope the idea strikes a chord, and please do contact us if you have any questions or ideas.
Billy Jenks and Philip Jenks