Pledgit is a charity fundraising platform with built-in match-funding.
The idea came from a cycle ride Philip and Billy Jenks did in India in 2015 for The Urology Foundation. Our 'problem' was that we wanted to make it clear to friends that the costs of the trip had already been paid for (so would not come out of their donations), and that we weren't just asking them to give - we were putting our hands in our pockets too.
The solution was to promise to match-fund what our friends gave, so that the message was not:
"We're doing a charity cycle ride. Please donate."
"We're doing a charity cycle ride. Every £1 you donate, we will match."
There wasn't an easy way to do this on other platforms, so we decided to set up a new one with match-funding at its core.
Pledgit launched in December 2015. Since then we have hosted hundreds of campaigns for fundraisers attracted by the idea of match-funding and by the fact that we have low fees (just 2% of donations) so a very high proportion of donations reaches the charity.
We are a non-profit run by volunteers, with no salaries or expenses paid to staff. All the money we get from fees goes towards IT costs and unavoidable admin costs.
We hope the idea strikes a chord, and please do contact us if you have any questions or ideas.
Philip Jenks and Billy Jenks