Pledgit has closed. Thank you to all the charities and donors who used us over the last 6 years. We enjoyed the ride. If you need to contact us for any reason, please email
Frequently Asked Questions

Your Account

Do I need to register to use Pledgit?

You don’t need to register to browse the site or to donate to a campaign. If you want to create a campaign you do need to register.

How do I set my privacy preferences?

Once logged in, click on ‘ME’ menu in the top right of your screen and choose 'My Privacy' from the drop-down.

Can I un-register from the site?

Yes. Email us on from the email address you gave us when you registered, asking to be removed.


Who is the fundraiser?

The fundraiser is the person who registers on Pledgit and creates a campaign. Sometimes thecampaign is in their own name; sometimes in a team name. But either way, it is the person who creates the campaign who controls it.  ”

Can anyone create a campaign?

Anyone aged 18 or over can. If they choose to match-fund their own campaign, they have to provide a credit or debit card at the time of creating the campaign.

Does the fundraiser need to be a UK citizen?

No. The process of creating a campaign has various validation checks, but the country in the fundraiser lives is not one of them. Eligibility for Gift Aid will, of course, be affected by their tax residency.

Can the fundraiser be a company or school?

When you set up a campaign, you will be asked whether you are doing so as an individual or as a company or team. If you choose company/team, you will still have to provide an individual name and email address and legally it is the individual who is the fundraiser, even if the campaign is presented in a team or corporate name.

Can I create a campaign without match-funding it?

Yes, when you set up a campaign, you will be asked if you want to match-fund it. If you answer yes, you will be asked to submit credit or debit card details so that, at the end of the campaign, your card can be charged the appropriate match. If you answer no, you won't be asked for those details because you will have no payment obligation.

Is match-funding a legal commitment?

If you promise to match-fund a campaign, you are not not making a legal commitment to Pledgit and no contract exists between you and Pledgit as regards the match-funding. The provision of a credit or debit card is authority to Pledgit to charge the card the match-funding amount up to the specified limit, at the end of the campaign, but if you choose to cancel that authority, you can do so since no legal contract exists requiring you to pay the match-fund amount.


Can any charity be the subject of a campaign on Pledgit?

Any charity registered with The Charity Commission can. Causes not registered with The Charity Commission generally cannot. Exceptionally, Pledgit hosts campaigns for causes which are not charities and if you want to do this, please email with details of the cause and planned campaign.

Does a charity need to be registered with Pledgit in order to be the subject of a campaign?

No. There are so many charities in the UK that it is impossible for Pledgit to register more than a few of them in advance. Like other fundraising platforms, we allow fundraisers to set up campaigns for charities using a drop-down list from The Charity Commission's database, whether or not that charity has specifically registered with us.

Is there an advantage to a charity in registering even if no campaign has been set up for it?

Yes. Registering allows you to put more information about your charity on Pledgit. If your charity isn't registered, the only information that is displayed is your charity name, address, web address and number, and sometimes we do not even have those details. If your charity is registered, you can add descriptive text about what you do, photos and a video.

How much does it cost to register?

We make no charge for registration.

How can a charity create a campaign?

Charities cannot create their own campaigns directly. Campaigns can only be created by individual pledgers. If you are a fundraiser who wants to increase your charity’s visibility on Pledgit, the best ways to do that are to register your charity and add content to its profile, to encourage challenge fundraisers to set up campaigns on Pledgit.

Can a charity control the content of campaigns in its favour?

Most of the campaigns are set up by individuals without any input from Pledgit or from the charity. The charity does not have any control over content but, if it sees something wrong (for instance, if the pledger misdescribes the charity's work), it can contact Pledgit by emailing, and we will suspend the campaign while we speak to the pledger about amending the content. We’ll keep in touch with you to tell you what has been done.

When do charities get paid by Pledgit?

When a campaign finishes, we produce a spreadsheet setting out the donations to the campaign, the amount of the pledge, and deductions for card processing charges and Pledgit's fee. We send this to the fundraiser and to the charity. Donor's name are only disclosed if the donor has agreed. If the charity has authorised Pledgit to collect Gift Aid on its behalf, we will transfer the Gift Aid after we have received it from HMRC. Otherwise, at the end of the campaign we will give the charities the information they need to make a Gift Aid claim themselves.

How are payments made?

We pay charities by BACS and advise you by email. If you do not have a bank account in the charity’s name, or we cannot find it, we may pay you by cheque, payable to the name.

Do payments to charities include Gift Aid?

It depends if the charity has authorised Pledgit to collect Gift Aid on its behlaf. If it has, Pledgit claims the Gift Aid from HMRC on the charity's behalf and, when received from HMRC, transfers it to the charity without deductions. If it has not, Pledgit collects information about donors' Gift Aid preferences, and passes that information to the charity so that it can claim directly from HMRC.

What are Pledgit’s fees?

See the FAQ section ‘Pledgit’s fees and other costs’ below. Our fees are also set out in the {{ link_to_route('terms', 'Terms and Conditions') }} for charities.

What are the payment processing charges?

See the FAQ section ‘Pledgit’s fees and other costs’ below.

Who at Pledgit should a charity contact if it has a query about accounts?

Please email


Who can set up a campaign?

Any individual aged 18 or over.

Do I need the permission of the charity before setting up a campaign?

No. On fundraising websites people can set up campaigns for any charity they like and do not need the permission of the charity in advance. Charities can request that a campaign be suspended if, for example, the campaign page or video says something factually wrong about them.

Can a campaign be set up for a good cause which is not a registered charity?

Generally, no - the beneficiary of the campaign has to be a UK-registered charity appearing on The Charity Commission’s database. Occasionally we have worked with fundraisers to set up a campaign for a non-charity cause which is especially deserving.

Does a campaign have to be linked to an event like a marathon or other sporting challenge?

No. You can set up a campaign for a charity whether or not it is linked to a fundraising event.

Can I set a campaign up in advance?

Yes, you just set the Start date at a date in the future. The campaign will not appear on the site until it goes live.

How long do campaigns last?

That is up to you. You set the Start and End date. Most campaigns last for several weeks or months, especially if they revolve around a challenge where lead and tail time is needed to maximise donations. Campaigns can, however, be much shorter.

Can I extend my campaign?

Yes. If you log in and go to your 'Fundraiser Dashboard' you can extend the date.

Can I add offline donations to my campaign total?

If you have received offline donations ( a cheque, for instance, or a bank transfer) and want to add their value to your Pledgit campaign you can do so by logging in to Pledgit, going to your campaign page, and putting the value of your offline donations in the field called 'Offline donations'. Your page will add whatever number you put there to the value of donations received online, and display the sum as the 'Total raised' on your campaign page. Match-funding does not apply to offline donations (because we have no way of verifying them) and nor does Pledgit charge a fee on them. Our role is just to allow you to show them as part of your campaign. Responsibility for paying offline donations to the charity rests with you.

How can I remove a comment someone has made about my campaign?

If someone has made a comment which you think should be removed, email us on

Can I cancel or withdraw a campaign before it has ended?

In exceptional circumstances, yes.

How can I get my campaign to appear on the Home Page of Pledgit?

The campaigns which appear on the carousel at the top of the Home Page are chosen by our editorial team. If you’d like your to be considered, email us on pledgers@pledgit .net

When my campaign ends, can people still see the campaign page?

Yes, your campaign will still come up in searches, and if people go to your public profile page or go to the charity page of the charity which you supported, they will see your campaign there.


What is the pledge ‘cap’?

The cap is the maximum amount the pledger is prepared to donate. For instance, a pledge with a cap of £500 means that when public donations exceed £500 the pledger will not have to match subsequent donations. His/her limit is £500. The purpose of the cap is to stop people making commitments they cannot meet. Every pledge has to have a cap.

Are there any minimums and maximums on caps?

The minimum is £50. There is no maximum, but a pledger will only be able to set up a campaign if his cap is authorised by a debit or credit card, and since cards have credit limits, this places a constraint on the size of caps.

If the pledger's cap is reached, does the campaign immediately stop?

No, the campaign continues to its End date even if the pledger's cap is reached. Remember – the cap is not meant to restrict public donations. It just allows pledgers to limit their liability. When donations reach the cap, the pledger's liability ends, but people can carry on donating.

What happens if donations don't reach the cap?

If that happens, the pledger is only liable to pay the matching amount. For instance, if the pledge is £500, and at the end of the campaign donations have reached £350, the pledger's card will only be charged £350.

When is the pledger's card charged?

At the end of the campaign, usually within 2 working days.

Is the pledger told when his card has been charged?

Yes, the pledger will get an email from Stripe, the payment processing partner of Pledgit.

Is my pledge tax-deductible?

It may be. It depends on your tax residency, your tax position in the year in which the gift was made, and other factors. HMRC’s website has good information on this for individuals:
and for companies: 


Does a campaign have to have a video?

No, but a good video increases donations.

How do I upload my video to Pledgit?

The campaign creation form invites you to drop the video file into a box on the screen. When you do that it is uploaded to our hosted server.

Who owns the copyright in the video?

You do if your created the video. In uploading it to Pledgit you automatically licence us to display it on our site in accordance with our {{ link_to_route('terms', 'Terms and Conditions') }}.

How do I report an offensive or misleading video?

Email us on We will review the video, then reply to you.


What are the different ways in which people can donate to a campaign?

You can donate by debit or credit card.

How will a donation appear on a debit or credit card statement?

It will say ‘Pledgit Ltd’ or ‘Pledgit Limited’.

Can I still donate to a campaign even if the pledger’s cap has been reached?

Yes. For example, if a campaign has a 1:1 pledge with a cap of £1,000, and donations have reached £1,600, the pledger’s cap has already been reached and he/she will only have to pay £1,000, but you can still donate to the campaign.

How do I add Gift Aid to my donation?

If you donate by card, you will be invited to complete an online Gift Aid form which asks you to confirm that you are eligible for Gift Aid. If you tick 'yes' to the questions in the form, we will pass your name and address to the charity you donated to, and they will be able to claim Gift Aid on your donation. If the charity has authorised Pledgit to collect Gift Aid on its behalf, Pledgit will do so and pass on the full amount of Gift Aid to the charity without any deductions.

Will I get a receipt?

When you donate, you will get an automatically-generated email from Pledgit confirming your donation. If you donate by text, it may take up to 24 hours to get a reply text confirming that your donation has been successful.

What is your privacy policy?

Our privacy and cookies policy can be seen {{ link_to_route('privacy', 'here') }}.

Will I be contacted by the charity I’ve donated to?

When you donate, you’ll be asked if you’re happy for the charity to contact you and by what method. If you say no, you won’t be contacted by them. If you say yes, you may be.

Is there somewhere I can see all the donations I’ve made on Pledgit?

If you donate without registering on Pledgit, there isn’t anywhere you can see your historic donations. If you register on Pledgit, log in, click on 'ME' in the top-right hand corner of your screen, and drop down to 'My Donations'.

Pledgit’s fees and other costs

What are Pledgit's fees?

Pledgit charges 2% on the funds raised from a campaign.

Which donations is the 2% fee charged on?

The fee is charged on the public donations to a campaign, but not on the pledge. For example, if a campaign raises £4,000 in public donations and the pledger's cap was £500, the fee is £80 (2% x £4,000).

Do you charge anything for Gift Aid?

No. If a charity has authorised us to claim Gift Aid from HMRC on its behalf, we make that claim and when HMRC has paid us, we transfer the money to the charity without any deductions. If the charity has not authorised us to claim Gift Aid on its behalf, we record donors' Gift Aid preferences and pass the information to the charity so that it can claim directly from HMRC. Long and short – we do not charge anything on Gift Aid.

Do Pledgit's fees include VAT?

Yes, our fees are standard-rated, so our 2% includes VAT. For the avoidance of doubt this means that the VAT is within the 2%. We do not charge 2% + VAT.

Are any other costs deducted from the amount remitted to the charity?

Yes, like other platforms, we pass payment processing costs on to charities by deducting them from the donation total. The processing costs are currently £0.20 plus 1.2% for EU Visa and Mastercard transactions, and £0.20 plus 2.9% for non-EU and American Express transactions. We pass on exactly the amount we have been charged.

When are the fee and the payment processing costs charged?

At the end of the campaign when all donations have been received, we calculate the fee and payment processing costs, and deduct the total amount from the funds raised. The balance is remitted to the charity.

How can charities see the calculations?

Their statement at the end of the campaign shows all the donations, the total amount deducted for payment processing and Pledgit's fee. Charities which have registered with us can also log in, see all campaigns run on Pledgit in their favour, and drill down to detailed performance statistics.

About Pledgit

Is Pledgit a company or a charity?

Pledgit is a UK registered company, number 9644693.

Why isn’t Pledgit a charity?

Setting up Pledgit required a lot of money. It was easier to raise this money from business people with an interest in philanthropy than to source it as an endowment. From charities’ point of view it makes little difference whether Pledgit is a company or a charity. Our 2% fee is an economic way to fundraise, either way.

How can I contact Pledgit?

The best way is to email us on one of the following email addresses:
If you have a media enquiry, please email Philip on media@pledgit .net

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